Monday, January 23, 2006

News on Creative Media Agency

Well, those of you keeping track of agent changes will be interested to learn that heavy-hitter Paige Wheeler of the Creative Media Agency is merging her agency into the new Folio Literary Management . It is indeed a merger, and more details can be found on MediaBistro's site.

The agency will have offices in both New York and Washington, D.C., with plans to expand to Los Angeles.

I asked one of Paige's clients, Linda O. Johnston (Nothing to Fear But Ferrets), if she would be following her agent Paige to the new agency. She will indeed, as will all of CMA's clients and staff. According to MediaBistro, Folio has a new vision of what an agency of the future should be: their vision is to deal with all aspects of a client's ability to generate an income stream, enabling them to "brand" their work more effectively. Sounds interesting.

The common wisdom has it that it's always a good idea to try to get in on the ground floor of a newly formed agency, as they tend to be more receptive to submissions at that time. That may or may not be true for this agency, given that the agents themselves are experienced and likely have their own stable already, but the fact that they have a new focus might suggest that. They haven't posted their submission guidelines as of this writing, so we'll have to wait and see.


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