Sunday, June 25, 2006

"Smallered"

Has anybody else noticed how ink manufacturers are putting less ink into pens these days than they used to? I've thrown away three brand new ink pens in the last week that ran out of ink while I was marking on essays. I finally noticed in the last one that the ink tube was less than half full before I even started writing! It used to be that the ink went up nearly to the top of the tube, with perhaps an inch of air at the tip.

What's up with that? Is this yet another step on the "same size container, but less for your money" road?

It's just like when the chocolate manufacturers started making candy bars just a little bit smaller. They didn't want to raise the price because, frankly, the candy market is very cutthroat and competitive, so they "smallered" the candy.

Anyone else notice anything that has gotten smaller while the cost has stayed the same (or gone up)? Or is it just me?

I can't help feeling there is a life metaphor in there somewhere. When did they "smaller" my hopes and dreams? Our heroes? The Presidency? When did we start expecting to get less, even though we were putting out the same amount?

Okay, I'll stop now.

TJB

1 comment:

smj said...

I have noticed the "smaller" problem in my cooking. In some recipes you'll be given a certain size can of something, say 16 oz, and when you get to the store there is only 15.5 oz available.